WI Dairy News Millennials Coffee WKOW Madison WI Breaking News Weather and Sports WKOW

“MADISON (WKOW) — Consumption of espresso-based beverages made with milk and cream has almost tripled since 2008 and mille
ials are the people who drink them the most.

At Colectivo Coffee Roasters, you’ll see a lot of young coffee drinkers. Scott Schwebel, V.P. of Brand Marketing & Retail, says he’s seen the mille
ial customer base growing rapidly and credits their mobile lifestyle and tech-savvy nature with their love of coffee. He says they also support shops that source local products.”

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