Weight of Google Ranking Signals Changes Based on Search More The SEM Post

      Comments Off on Weight of Google Ranking Signals Changes Based on Search More The SEM Post

“Many SEOs have a fairly good idea of the top ranking signals in the Google search results. Google has confirmed that content and links are two of the most important ranking signals, RankBrain is among the top ranking signals, although it is debated whether it is number three or not.
But the weight of Googleu2019s ranking signals can vary based on multiple factors. In other words, Google doesnu2019t use the identical weight of signals for every single search.
I asked Gary Illyes about this yesterday, about how signal weights can change based on things like the query, the searcher and the results.
@methode Most SEOs have a pretty good idea of the most important Google ranking signals for the search results. 1/2 u2014 Je
ifer Slegg (@jenstar) March 7, 2017
@jenstar that’s a little oversimplified but yes u2014 Gary Illyes u1555( u141b )u1557 (@methode) March 7, 2017”

Original link